Eat Healthy; Live Healthy
iFood Products: This division is into Manufacturing of Fortified Foods including fortification of Rice and other grains, food processing, Manufacturing of Extruded Food Products and roasted energy foods.
iFood Products
About Product
Fortified rice has been identified as one of the vehicles to promote food fortification as
a means to address micronutrient deficiencies in India which is a serious public health
issue affecting all sections of our population, impacting their physical and mental
growth. Food Safety and Standards Authority of India (FSSAI) has come out with
comprehensive standards to promote food fortification.
Rice fortified with the fortificant mix by dusting or coated or extruded fortified rice
kernels mixed with non-fortified rice in a ratio varying between 0.5%-2% is fortified
rice.
Rice fortification is a cost effective, culturally appropriate strategy to address
micronutrient deficiency in countries with high per capita rice consumption. India is a
leading rice producing country, with 22% of the total global rice production and 65% of
India’s population consumes rice on a daily basis. The per capita rice consumption in
India is 6.8 kilogram per month. Fortification of rice makes it more nutritious by
adding vitamins and minerals, many of which are lost during the milling and polishing
process.

iFood PROJECT
NEED OF THE PROJECT
Micronutrient malnutrition is a major impediment to socioeconomic development and
contributes to a vicious circle of underdevelopment, to the detriment of already
underprivileged groups. It has long-ranging effects on health, learning ability, and
productivity.
India has one of the highest malnutrition rates in the world. Iron and vitamin A
deficiencies are ranked among the 15 leading causes of disease burden. Iron deficiency in
women of child-bearing age is the second leading risk factor for increased disease
burden as assessed by disability-adjusted life years. Approximately 1.7 million children
are born with congenital birth defects and 7,700 children die annually due to inadequate
intake of folic acid.
Food fortification in conjunction with other strategies has emerged as a strong pillar to
combat micronutrient deficiencies across the globe due to its cost-effectiveness and
relatively simple implementation process. The emerging evidence shows that it can
improve the nutritional intake of the most vulnerable population.
Food fortification is the process of enriching food with essential vitamins and minerals
that regular diets often lack. It is a wide-reaching and sustainable way communities can
get greater nutritional value from the foods they eat on a daily basis.
Fortification, especially of staple food, shows merits for sustainable nutrition and high
potential for scaling up. Hence, there is a need to strengthen and expand food
fortification to other staple foods in India. Mass fortification of staple foods offers the
opportunity to deliver key micronutrients to vulnerable populations at a low cost,
without changing dietary habits. This strategy is identified by the World Health
Organization (WHO) and Food and Agriculture Organization (FAO) to help decrease the
incidence of nutrient deficiencies at the global level. It has been continually cited as
one of the best development returns on investment.
According to the WHO and FAO, selection of an appropriate food vehicle to be fortified is
governed by the following characteristics: the food should be commonly consumed on a
regular basis by the majority of the population, centrally processed, and allow a
micronutrient premix to be added relatively easily in a way that ensures even
distribution in the product. Foods that are well suited for fortification include
cereals, oils, dairy products, and condiments including salt, sauces, and sugar.
Among cereals, rice is a staple food in many developing countries. Fortified rice means
polished raw rice or polished parboiled rice blended with extruded rice shaped kernels,
fortified with essential vitamins and minerals, in ratios ranging from 1:50 to
1:200.
There are many scientific publications on the effectiveness and efficacy of extruded
fortified rice demonstrating that extruded fortified rice is safe and effective in women
and children and can significantly improve hemoglobin status, iron deficiency anemia, iron
deficiency (i.e., ferritin levels), total body retinol, serum retinol, night blindness,
vitamin A deficiency, zinc status, folic acid status, vitamin B12 status, thiamine
status, cognition, and physical performance. Many more support the acceptability and
safety of extruded fortified rice that have been conducted in over 25 countries globally.

FORTIFICATION
PROCESS OF RICE FORTIFICATION
Rice fortification is very similar to wheat fortification from a regulatory, public health
and nutrition perspective. However, the method of fortifying rice is very different to
that of fortifying wheat. Common method of rice fortification uses extrusion technology.
Extruded rice shaped kernels (also known as Fortified Rice Kernels-FRK) are made up of
rice flour, vitamins and minerals and resemble polished raw or parboiled rice grains in
size and shape. These fortified kernels keep the nutrients intact even after cleaning,
washing and cooking. Level of fortification need to be followed as per the Food Safety
Standards (Fortification of foods) Regulation, 2016.

TECHNICAL ASPECTS
Installed Capacity
The unit is capable of manufacturing of Fortified rice kernels and regular rice kernels.
The total production line will have a capacity of 32 MT per day on 24 hours operation
basis.
The production line will be as follows:
➡Nutritious Rice – 32MT Per Day, or
➡Regular Rice – 32MT Per Day